History of Newspapers - 1326 Words

The History of Newspapers Today, people can use newspapers to find out many things. One can use the newspaper to check sports scores, get the days news, read quot;feel goodquot; stories, or even find out their horoscope. It was not always that way. From the quot;Acta Diurna,quot; reported in the ancient Roman empire, to the New York Times, newspapers have come a long way. In this report, the distance that newspapers have traveled since their inception is going to be outlined. Before literacy was commonplace in societies, town criers would announce the news of the land to the lands people. These criers used oratory skills to spread the news on crossroads and the marketplace. Messengers would be commissioned to report to the†¦show more content†¦Perhaps that is where our dateline comes from. Early in the 17th century, regularly printed newspapers became more of the rule as opposed to the exception. Weekly newspapers began circulation in Frankfort and Vienna (1615), Hamburg (1616), Berlin (1617), and Amsterdam (1618). England was not far behind as corantos were being printed. Corantos were single sheet tracts dealing with current foreign affairs. In 1655, the quot;Gazettequot; was printed in Oxford England. The quot;Gazettequot; was the first regularly released English newspaper. It was released weekly. As newspapers were making great strides in England, big steps were also being taken by them in the way of colonizing. When the English colonies develop, so did newspapers. In the year 1690, Benjamin Harris tried to print the first newspaper in colonial America. Authorities banned his newspaper (quot;Publick Occurences Both Forreign and Domestickquot;) saying that he was printing without a license to print and he was printing quot;reflections of a very high nature.quot; The next attempts by others would be successful. In 1704, John Campbell started the quot;Boston Newsletter.quot; This became Americas first regularly printed newspaper. This paper paved the way for newspapers to develop all throughout the colonies. As the colonies attempted to steer away from England, newspapers became an outlet for anti-England propaganda. Along withShow MoreRelatedHistory of Newspapers1367 Words   |  6 PagesThe History of Newspapers Today, people can use newspapers to find out many things. One can use the newspaper to check sports scores, get the days news, read feel good stories, or even find out their horoscope. It was not always that way. From the Acta Diurna, reported in the ancient Roman empire, to the New York Times, newspapers have come a long way. In this report, the distance that newspapers have traveled since their inception is going to be outlined. Before literacyRead MoreHistory of the Newspaper2132 Words   |  9 PagesHistory of the Newspaper The first acknowledged newspaper came into existence in 1665 and was called the Oxford Gazette. During the development stages, newspapers were split into two separate camps. Firstly there are the tabloids. The tabloids have a long and interesting history behind them. Lord Northcliffe; then owner of the Daily Mirror, launched the Daily Mirror in November 1903 and were aimed specifically for the female audience. In 1904 it was re-launched atRead MoreAustralian Financial Review And Australian Newspapers1046 Words   |  5 PagesHuang 6/9/15 Australia’s newspaper In Australia, there are two national and ten state or territory daily newspapers, 35 regional dailies and 470 other regional newspapers. Most of the newspapers are owned by News Limited, a subsidiary of News Corporation, or Fairfax Media. The two national daily newspapers are The Australian Financial Review and The Australian. Other famous newspapers are The Sydney Morning Herald, The Daily Telegraph, The Age, and etc. The first newspaper in Australia was SydneyRead MoreThe History Of Journalism And The World Of Media1320 Words   |  6 PagesThe history of journalism is very important to the world of media because it shows us a picture of what people viewed as important. Additionally, its history analyzes the structure of worldwide and national positions as well as their cultures. It defines the history of media and incorporates the history of broadcast, and computer technology along with newspapers and other media outlets. The history of journalism is also important because it a llows journalist to learn from some of the most influentialRead MoreRequired Midterm Essay Questions1563 Words   |  7 Pagesï » ¿Trace the history of the printed newspaper and various types of eras in reporting the news. Start with the colonial period of print up to and including how printed news is delivered today with national papers like USA Today. Include and describe what was the significance of the era of the penny press, jazz journalism, yellow journalism, and muckraking. The history of the printed newspaper in the United States has spanned even before the nations independence. The format and coverage mayRead MoreNever to forget1710 Words   |  7 Pagesplace in Germany. It only tells the straight forward account of the Jewish Holocaust. He writes the story in an interesting view point because he is an old American Jew, watching events of the war from newspapers and radios. Writing the book in informational facts. The first chapter is entitled â€Å"History of Hatred.† It describes the horrible conditions Jews had to endure prior to the date January of 1933, Hitler comes to power. It also explains how the Jews were enslaved by ancient Pharos. The secondRead MoreBlack Press : Soldiers Without Swords991 Words   |  4 PagesThe Black Press: Soldiers Without Swords detailed the dynamic history of African-American media in the United States. Newspapers created community amongst Black Americans by connecting stories of Black life across the countr y, and allowed Black people the freedom to express themselves politically and socially through their own words, as opposed to White people telling them how they should feel. The story of the Black press as newspaper print faded before the end of the century, but Black press asRead MoreHistorical Evolution and Development of the Various Mass Media970 Words   |  4 PagesThroughout history there have been several factors that contributed to the historical evolution and development of the various mass media in the United States. Print, broadcast, and electronic media have changed drastically since man was first introduced to them. The speed of these changes are occurring more rapidly now, altering the different forms of media along with it. Though these changes have brought forth many benefits, a few negative impacts have been brought along as well. Print mediaRead MoreFor The Second Paper Topic, I Will Touch Upon The Media1132 Words   |  5 PagesFor the second paper topic, I will touch upon the media issue of censorship and how the effects of censorship on the public and how its history has changed the way the world is ran as well as the current state of censorship. Censorship; something that has been prevalent in society since the beginning of news, media, and all other forms of mass communication. When I say censorship, I am referring to the suppression of free speech, public communication or any other information that could be perceivedRead MoreEssay The Yellow Kids1033 Words   |  5 Pagesto govern â€Å"for ever and ever† comes from journalistic sensationalism, a craft perfected by newspaper owners and journalists Joseph Pulitzer and William Randolph Hearst at the dawn of the twentieth century. Sensationalism counts for only one of the numerous ties between the career rivals who, in an effort to distinguish themselves from each other, ironically knotted themselves together in journalism history. Joseph Pulitzer emigrated to the United States of America from Hungary at the age of seventeen

How Does The Implementation Of Graphic Organisers Impact...

Title Everyone loves a good story! : Using graphic organisers to scaffold a narrative. Abstract Research Question How does the implementation of graphic organisers impact student learning with regard to a text type in literacy? Rationale Literature Review Introduction Graphic organisers used in writing a narrative are a visual cue for ordering information. To full understand the purpose of graphic organisers in classrooms it is useful to break the term down and look at the defintions of both ‘graphic’ and ‘organiser’. The term graphic can be described as an adjective and means ‘clear’ (2014). While the term organiser can be defined as a person or a thing used for organising. (2014, Cambridge Dictionary Online) The text type of†¦show more content†¦Teaching Practices Educators use the term graphic organisers which refers to a range of devices such as concept maps, mind webs, semantic maps, knowledge maps and tables. (O Donnell, 2012, p. 335) Effective writing programs use both modelled, guided and independent teaching strategies to help students comprehend and become successful in their creative writing (NSW Department of Education and Training Curriculum Support Directorate). Graphic organisers can be implemented into this cycle which can be best described as ‘I do’, ‘We do’ and ‘You do’ (Christian, 2014). For the first stage of ‘I do’ a graphic organiser can be selected by the teacher and displayed to the class, modelling ways of note taking and using the sections of the organiser to list ideas for further development in the writing task. Modelled writing means both modelling to students how to write and selecting models such as a graphic organiser to demonstrate how writing works (NSW Department of Education and Training Curriculum Support Directorate). The teaching strategy of ‘we do’ would involve the class making decisions with the guidance of the teacher about what graphic organiser to use and what points they think should be included in the organiser before jointly constructing a narrative. Finally, students can independently select and complete their own individual graphic organisers , known as ‘I do’, before then going on to write their own stories. Students

Feasibility Study on E-Procurement System at Masbate Provincial Hospit

Question: Research Proposal on "feasibility study on e-procurement system at Masbate provincial Hospital". Answer: 1. Hierarchical Decomposition Process Scope It is necessary to mention that, procurement is a need for all of the hospital organization because procurement is able to provide facilities related to the supply as well as purchase of the raw materials for the organizations. On the other hand, procurement also highly helpful in selecting, management as well as buying related to the supplies in daily life of the organizations. In this digital era, the business organizations as well as the hospital organizations are able to purchasing as well as ordering various significant items through internet; as the digital technology is rising day by day. This procedure s called as E-Procurement. On the other hand, the organizations also can purchase as well buying the items through not only internet but also through informative network systems. Apart from that, the hospital organizations are also engaging their business with the e-procurement process because the entire orders related to the medicines are hospital equipments are ordered throug h online purchasing or buying processes.Thus, it is necessary to mention that, the significant values that are related to cultural aspects also creating barriers that are able to hinder the establishment procedures that are related to the implementation of e-procurement within the workplace of Masbate provincial Hospital. Therefore, a solution, it can be said that, changing the organizational culture as well as providing appropriate guidance to the employees and workers for understanding the major necessity of the implementation related to e-procurement system. The research study aims at reducing the resistance for implementing the e-procurement system within the hospital if the top most management of the Masbate provincial Hospital is able to create awareness among their employees as well as the staffs for understanding the core reason values of e-procurement as well as the importance of the e-procurement within the hospital for increasing the organizational growth. The research proposal would be helping in providing significant guidance for taking decisions in project management for implementing e-procurement for facilitating the Masbate provincial Hospital as well. The research study also deals in increasing the awareness among the employees and the workers as well as productivity and profitability of the Masbate provincial Hospital. The study also incorporates the provision of the suitable guidance that are related to the e-procurement as well as implementation for both the long term development plans related to the information technolo gy communication. It also aims at evaluating the effective working of the board related to the management of this organization Scope exclusions It is identified that, most of the business organizations are wish to implement the digitally advanced technologies that are linked with the e-procurement as well as the top level management also trying to integrate the technological aspects as well as system to system integration for increase the internal development of the hospital workplaces. On the other hand, the information communication technology gives a significant role to the e-procurement for increasing the organizational development in a cohesive manner. Therefore, for implementing the above mentioned digitally advanced equipments as well as components there is a huge need of capital, therefore, the hospital organizations often not prepared for bearing a huge amount of liquid cash as an investment. It is necessary to mention that, the finance department is able to maintain the proper cash flows as well as can identify the additional expenses that can be avoided for developing such kind of significant implementation within the workplace of Masbate provincial Hospital. Nevertheless, various serious challenges are there within the hospital organizations that are creating barrier at the time of implementing the e-procurement in the hospital organizations. It is necessary to mention that, this particular proposal is investigating the significant challenges that are laid in the processes related to implementing the e-procurement system in the hospital organizations. Therefore, Masbate provincial Hospital is taken in this research proposal as the case study for enhancing the challenges that are seems the major issue in implementing e-procurement within the workplace. In addition, the recommendations that are highly need for implementing e-procurement within the hospitals are also briefly described for emphasizing the view for mitigating organizational issues. Methodology Method Outline: Method outline is treating as a significant frame of the entire methodology for providing a primary as well as systematic procedural structure for driving the entire research towards the positive direction. The entire research has been taken for implementing e-procurement within the workplace of the Masbate provincial Hospital. Henceforth, the researcher took positivism philosophy, descriptive design, deductive approach as well as primary data collection process as the choice for meet the exact research topic. On the other hand, both quantitative as well as qualitative analysis methods are adapted by the researcher due to the non-probability sampling have been followed by the researcher for selecting the participant for the designated survey. Research Philosophy: At the first layer of the research onion the research philosophy took place rather than the others that are dependent on the research philosophy. It is necessary to mention that, the researcher choose the proper philosophy for assessing the significant parameters that are affecting the implementation process of e-procurement in the Masbate provincial Hospital. On the other hand, the present research initiative for describing the insight analysis is taken by the researcher for conducting the entire research study in a cohesive manner. The implementation of the e-procurement of the Masbate provincial Hospital is described appropriately in the positivism philosophy. Henceforth, the researcher is able to identify the significant real facts by identifying the relevant parameters that are mainly responsible for maintaining the implementation related to the e-procurement within the workplace of the Masbate provincial Hospital. Therefore, positivism is the best option fo r making detailed structural view for this particular research study in a cohesive manner. Research Approach: In the second layer of the research onion, the research approach is laid for providing an enhanced view of the entire research study. There are two significant approaches used in most of the research studies. The significant research approaches are: Inductive Approach and Deductive Approach. It is necessary to mention that, the inductive approach is able to provide an emphasized approach to the researcher for observing, collecting data as well as analyzing them in a cohesive manner and using the effective as well as essential tools for developing the potential theories that are related to the research study topic. On the contrary, deductive approach is helpful in selecting as well as going through the theories that are highly important need for completing the entire research study along with the hypothesis, data analysis, testing as well as the implementation of the highly significant theories that are highly helpful for analyzing the data as well as evaluate the theoretical evidences for the researchers. On the other hand, the researcher has already discussed the relevant theories in the above segmentation of the research study. In addition, the data collection is also done in this research study for generating the evidences as well as proving the truthiness that are related with the implementation of e-procurement within the workplace of the Masbate provincial Hospital. Apart from that, the existing research is based on the confirmed theories that are selected for pointing out as well as evaluating the responsible factors related to the highly important deviation of the implementation of e-p rocurement within the workplace of the Masbate provincial Hospital. Research Design: The third layer of the research onion is the allocated for research design. In the research design the researcher is able to interpret the most significant data along with the biased analysis based upon the objectives as well as the purposes of the entire research study. The light is shed on the research design is based upon the research topic that is chosen by the researcher. There are three basic research designs that are: exploratory research designs, explanatory research designs as well as descriptive research designs. It is necessary to mention that, exploratory design is able to shed light on the research background information related to the problem statement that are identified by the researcher in this research study. On the contrary, the explanatory design is highly helpful for assisting the findings that are related to the reasons that are arrived during this research study. On the other hand, the descriptive design is able to help the researcher by linking with the designated research objectives of the research study based on the findings. Data Collection Process: It is necessary to mention that, the data collection process is highly important need for a research study; as it includes both the primary as well as secondary data collection for emphasizing the entire research study by the primary data collection process. The research topic is based upon the implementing e-procurement within the workplace of the Masbate provincial Hospital. Therefore, it is necessary to fetch the data that are comes from the employees as well as the workers of that particular hospital organization. The awareness related to the implementation of the e-procurement within the workplace of the Masbate provincial Hospital is highly essential for increasing the quality of services that are provided by the Masbate provincial Hospital. Henceforth, the primary data is highly important for conducting this particular research study. Sampling Method: Sampling method is highly essential for gathering the significant data that are comes from the end of the employees and the workers of the Masbate provincial Hospital. Sampling method refers to conduct an enhanced survey with the significant respondents for collecting data along with the data collection process. Henceforth, the researcher has undertaken the sampling based upon the non-probability for conducting the convenient sampling process. The sampling is actually using for reducing the deviation of the responses of the respondents in the primary data collection. Sample Size: The researcher took 150 respondents for conducting the survey for this particular research study. However, respondents are seemed agreed to participate in the survey. Among these 100 participants the researcher is going to conduct both the qualitative as well as quantitative questionnaires for fetching the valuable data for reaching the research objectives. Research Method: Research methods are generally categorized into two significant methods. Those are: Qualitative and Quantitative Questionnaires. Quantitative questionnaires are conducted with the employees, workers, services users and those persons who are related to the hospital. On the contrary, Qualitative questionnaires are conducted with the managers of the Masbate provincial Hospital. The both questionnaires are asked to those persons who are related to the hospital because those persons only can reveal the appropriate information that are highly need for satisfy this research. Ethical Consideration: Ethical issues must have to be followed by the researcher for conducting the research study as well as the survey that are highly necessity for this particular research study. It is necessary to mention that, the researcher must have to maintain the Data Protection Act, 1998 because the information that are fetched from the participant have to be isolate for ignoring the breach of information as well as maintain the core ethics of conducting research. Limitations of the Study: The major limitation of this particular research study is time. Due to the lack of time the researcher is unable to put more concentration for reaching the objectives of the entire research study. On the other hand, few respondents were unwilling to participate in the survey questionnaires; as a result, the variation of the fetched data and information are bounded in a scale. In addition, the researcher also faced various serious difficulties that are able to create an impact on the entire research study; as the result may deviate from the exact expectations. Lastly, the researcher also faced difficulties for collecting the authenticated data from the Masbate provincial Hospital for conducting this research study properly. Deliverables Outline Number Task Name 1 Implementation of e-Procurement in Masbate Provincial Hospital 1.1 Planning budget 1.2 Planning the strategies 1.3 Defining the objectives of the new services 1.4 Implementing the strategies 1.4.1 Buying the required equipments 1.4.2 Up grading of the existing system 1.5 Training of the staff 1.5.1 Practical training 1.5.2 Theoretical training Table 1: Delievrables for e-procuremnt project in the hospital Development tasks and Milestones Outline Number Task Name 1 Implementation of e-Procurement in Masbate Provincial Hospital 1.1 Planning budget 1.1.1 Identifying the financial issues 1.1.2 Establishing a plan based on the costs 1.2 Planning the strategies 1.2.1 Determining the issues relating to the up gradation 1.2.2 Conducting the research on the latest technologies 1.2.3 Strengthening the initial proposal 1.3 Defining the objectives of the new services 1.3.1 Determining the techniques for implementinmg the new procurement services 1.3.2 Determining the effectiveness of the proposed strategy 1.4 Implementing the strategies 1.4.1 Buying the required equipments 1.4.1.1 Identifying the equipments which are required for enhancing the information management system 1.4.1.2 Purchasing the equipments from the suppliers 1.4.1.3 Installing the equipments in the hospital 1.4.2 Up grading of the existing system 1.4.2.1 Implementing the upgradation of the software and hardware equipments 1.4.2.2 Implementing the latest technologies for the successful operations 1.5 Training of the staff 1.5.1 Practical training 1.5.1.1 Providing basic training on the handling of the equipments 1.5.1.2 Providing extra information on the utilization of the equipments in case of emergency situations 1.5.1.3 Providing basic knowledge of the maintenance of the equipments 1.5.2 Theoretical training 1.5.2.1 Providing knowledge about the working principle 1.5.2.2 Providing basic knowledge of the working principle Milestones 2 Inauguration for the genral use 3 Budget for e procurement planned 4 Objectives of the new service defined 5 Strategies being implemented 6 System upgraded 7 Training session of staff implemented Table 2: Tasks and milestones for e-procuremnt project in the hospital 2. Risk analysis and Quality assurance provcess It is identified that, Masbate provincial Hospital faced highly serious challenges while the management of this particular hospital organization started implementation elated to the e-procurement within the workplace. Few of the employees, as well as workers of Masbate provincial Hospital felt hesitate with the new procedures at the time while the management started implementing e-procurement within the workplace of the hospital. The issues were raised due to the lack of accepted proposals of the employees as well as the workers. On the other hand, the impact of leadership also affected the initial movement for implementing e-procurement in the Masbate provincial Hospital. It is necessary to mention that, the significant values that are related to cultural aspects also creating barriers that are able to hinder the establishment procedures that are related to the implementation of e-procurement within the workplace of Masbate provincial Hospital. Therefore, a solution, it can be said that, changing the organizational culture as well as providing appropriate guidance to the employees and workers for understanding the major necessity of the implementation related to e-procurement system . Therefore, the reduction of the resistance for implementing the e-procurement system within the hospital if the top most management of the Masbate provincial Hospital is able to create awareness among their employees as well as the staffs for understanding the core reason values of e-procurement as well as the importance of the e-procurement within the hospital for increasing the organizational growth. On the other hand, the main issues that are hindering the implementation of the e-procurement within the workplace of Masbate provincial Hospital is the legal aspects; as e-procurement has few significant uncertainty in the context of legislative affairs. It is necessary to include that, the products that are related to the hospitals such as, medicines as well as the crucial drugs should have to be followed every time along with authorized signatures of the authorized personnel. Therefore, silly mistakes regarding the above mentioned aspects are able to create errors regarding implementation of the e-procurement within the hospital organization. Apart from that, there are always remaining high risks as the confidential documents are sent through the electronic procedures. If the confidential documents are reached to the third parties the organization can felt within some serious legal issues. It is necessary to mention that, the chances of this type of hindrances can be overcome with the significant information technology department; as information technology department is able to bound the restrictions for transferring the confidential document transmission of any type of payment related transmissions. Therefore, signature documents are highly needed for satisfying the transmission processes through internet. In addition, the scanned copy of the authorized documents should have to be kept as a backup to the hospital organization. Moreover, another serious risk issue is infrastructure because the requirement of the e-procurement is actually based on the digitally advanced equipments as well as components that are related to the Information and Communication Technology (ICT). It is identified that, most of the business organizations are wish to implement the digitally advanced technologies that are linked with the e-procurement as well as the top level management also trying to integrate the technological aspects as well as system to system integration for increase the internal development of the hospital workplaces. On the other hand, the information communication technology gives a significant role to the e-procurement for increasing the organizational development in a cohesive manner. Therefore, for implementing the above mentioned digitally advanced equipments as well as components there is a huge need of capital, therefore, the hospital organizations often not prepared for bearing a huge amount of liquid c ash as an investment. It is necessary to mention that, the finance department is able to maintain the proper cash flows as well as can identify the additional expenses that can be avoided for developing such kind of significant implementation within the workplace of Masbate provincial Hospital. Resource Requirements and costs The stakeholders of the Masbate provincial Hospital are those personnel who are releted to the implementation process related to the e-procurement within the workplace of Masbate provincial Hospital. On the other hand, the stakeholders of Masbate provincial Hospital are majorly responsible for completing the entire implementation procedure that are related to the e-procurement. The types of the stakeholders of this wine organization are mentioned below. Internal Stakeholders: The internal stakeholders of Masbate provincial Hospital are: Investors Chief Executive Officer (CEO) Workers including doctors, physicians, receptionists and other staff Managers Management board External Stakeholders: It is found that, the external stakeholders of Masbate provincial Hospital are: Creditors Patients Government Suppliers Project team Resource planning and allocation Budget allocation for each department Demand Division Budgeted salary Offered salary Need Allocated Administration $ 25,000.00 $ 24,600.00 5 5 Therapeutic department $ 74,000.00 $ 74,800.00 8 8 Diagnostic $ 35,000.00 $ 36,000.00 7 6 Inventory $ 30,500.00 $ 31,000.00 6 6 Support $ 35,600.00 $ 34,200.00 5 4 Supply chain $ 24,000.00 $ 25,000.00 8 8 Total $ 231,900.00 $ 228,600.00 39 37 Table 3: Resource allocation cost for the hospital 3. Project work plan Control plan and Timeline Outline Number Task Name Duration Start Finish Predecessors 1 Implementation of e-Procurement in Masbate Provincial Hospital 80 days Fri 6/3/16 Thu 9/22/16 1.1 Planning budget 10 days Fri 6/3/16 Thu 6/16/16 1.1.1 Identifying the financial issues 1 wk Fri 6/3/16 Thu 6/9/16 1.1.2 Establishing a plan based on the costs 1 wk Fri 6/10/16 Thu 6/16/16 3 1.2 Planning the strategies 25 days Fri 6/17/16 Thu 7/21/16 1.2.1 Determining the issues relating to the up gradation 2 wks Fri 6/17/16 Thu 6/30/16 4 1.2.2 Conducting the research on the latest technologies 2 wks Fri 7/1/16 Thu 7/14/16 6 1.2.3 Strengthening the initial proposal 1 wk Fri 7/15/16 Thu 7/21/16 7 1.3 Defining the objectives of the new services 15 days Fri 7/22/16 Thu 8/11/16 1.3.1 Determining the techniques for implementinmg the new procurement services 2 wks Fri 7/22/16 Thu 8/4/16 8 1.3.2 Determining the effectiveness of the proposed strategy 1 wk Fri 8/5/16 Thu 8/11/16 10 1.4 Implementing the strategies 80 days Fri 6/3/16 Thu 9/22/16 1.4.1 Buying the required equipments 20 days Fri 8/12/16 Thu 9/8/16 1.4.1.1 Identifying the equipments which are required for enhancing the information management system 1 wk Fri 8/12/16 Thu 8/18/16 11 1.4.1.2 Purchasing the equipments from the suppliers 2 wks Fri 8/19/16 Thu 9/1/16 14 1.4.1.3 Installing the equipments in the hospital 1 wk Fri 9/2/16 Thu 9/8/16 15 1.4.2 Up grading of the existing system 80 days Fri 6/3/16 Thu 9/22/16 1.4.2.1 Implementing the upgradation of the software and hardware equipments 2 wks Fri 9/9/16 Thu 9/22/16 16 1.4.2.2 Implementing the latest technologies for the successful operations 1 wk Fri 6/3/16 Thu 6/9/16 1.5 Training of the staff 35 days Fri 6/3/16 Thu 7/21/16 1.5.1 Practical training 25 days Fri 6/3/16 Thu 7/7/16 1.5.1.1 Providing basic training on the handling of the equipments 2 wks Fri 6/10/16 Thu 6/23/16 19 1.5.1.2 Providing extra information on the utilization of the equipments in case of emergency situations 2 wks Fri 6/24/16 Thu 7/7/16 22 1.5.1.3 Providing basic knowledge of the maintenance of the equipments 1 wk Fri 6/3/16 Thu 6/9/16 1.5.2 Theoretical training 10 days Fri 7/8/16 Thu 7/21/16 23 1.5.2.1 Providing knowledge about the working principle 1 wk Fri 7/8/16 Thu 7/14/16 1.5.2.2 Providing basic knowledge of the working principle 1 wk Fri 7/15/16 Thu 7/21/16 26 2 Inauguration for the genral use 0 days Thu 7/21/16 Thu 7/21/16 27 3 Budget for e procurement planned 0 days Thu 6/16/16 Thu 6/16/16 4 4 Objectives of the new service defined 0 days Thu 8/11/16 Thu 8/11/16 11 5 Strategies being implemented 0 days Thu 6/9/16 Thu 6/9/16 24 6 System upgraded 0 days Thu 6/9/16 Thu 6/9/16 19 7 Training session of staff implemented 0 days Thu 7/21/16 Thu 7/21/16 27 Table 4: Project schedule for the e-procurement project in hospita Roles and responsibilities Stakeholders Responsibilities Interests Internal stakeholders Chief Executive Officer (CEO) Providing suitable guidance that are related to the e-procurement as well as implementation for both the long term development plans related to the information technology communication. Evaluating the effective working of the board related to the management of this organization Increasing the awareness among the employees and the workers as well as productivity and profitability of the Masbate provincial Hospital. Managers Evaluates the cost that is related to the implementation of the e-procurement as well as order management procedures and the time estimation schedule for completing the implementation of the designated project Update the status regarding the e-procurement on daily basis as well as check the scheduled timeline that is necessary for maintaining the implementing project. Enhancing the productivity and profitability of the organization by implementing the e-procurement as well as increase the way of purchasing as well as ordering. Management Board Supervising the appropriate implementation procedure for provide suitable ways for managing e-procurement within the hospital workplace. Providing significant guidance for taking decisions in project management for implementing e-procurement for facilitating the Masbate provincial Hospital. Investors Keep investing on the orders as well as investing on thee-procurement related project that is need to be implemented within the business workplace. Emphasize the view of the employees by enhancing the understandings of the implementation of e-procurement Workers Implements the target of orders as well as organizational management related process by satisfying the designated schedule of the e-procurement project Increasing the organizational influencing factors. External Stakeholders Patients Sourcing as well as increase the revenue of the Masbate provincial Hospital Always seek for a better quality of health care services from the organization Suppliers Supplying as well as distributing the medical products and equipments to the different channels related to the distribution channel Increasing the quality of the services of the business Creditors Keep investing on the orders as well as investing on the e-procurement related project that is need to be implemented within the Masbate provincial Hospital workplace. Emphasize the profitability by enhancing the quality of healthcare services of the business procedure. Government Implementing the regulations, rules, legislations and policies within the business culture of the organization. Increasing the implementation of the comprehensive and integrated policies along with appropriate legislations. Table 5: Roles and Responsibilities of the Stakeholders of the Masbate Provincial Hospital.

Marketing Plan The Sketchers Shape Ups

Introduction The Sketchers Shape Ups is one of the products in the consumer packaged-goods industry. The industry has other good like Sketchers Sport, Sketchers Resistance, and many others. Initially, the industry sold products like the skate shoe and the utility-style boots. However, with time, the company diversified its products and started selling a variety of casual and sports wear for adults, as well as children.Advertising We will write a custom essay sample on Marketing Plan: The Sketchers Shape Ups specifically for you for only $16.05 $11/page Learn More The industry works hard to maintain its fashionable and elegant brand image. Some of the strategies that the industry employs include celebrity-driven advertisements, which facilitate in reaching thousands of celebrities. This paper will focus on a promotion strategy for Sketchers Shape Ups product. Advertising and Promotion Plan The advertising and promotion plan will require the company to spe nd more than what its competitors will spend to enable it to gain a competitive advantage. Setting a high cost for advertising and promotion in the marketing plan, usually demonstrates how the company will deliver its unique selling propositions to its prospective customers. Advertising and promotion tools are key elements of the marketing mix. Therefore, the company requires making sure that it has the best advertising and promotion strategies for its products. This would enable it to compete with its competitors, as well as to gain a competitive advantage. A company can only compete well if it has enough money to use in advertising and promoting its products (Birdsall Johnston, 2010). A company ought to think in terms of, which media is the most effective in reaching the targeted markets. Once it identifies the appropriate media, the company requires computing the annual budget to facilitate in effective promotion. If the company wants to stand out from its competitors, it ought to look for an advertisement medium that would reach a large number of customers (Jedidi, Mela Gupta, 2007). Media Used and Why To make substantial sales, a company ought to communicate its products to a big number of people. This can only be achieved through selecting an advertisement medium that is accessible to many people. While organizations have numerous advertisement media to choose from, not all media are accessible by all consumers. Consequently, before deciding on the advertisement medium to use, an organization ought to have an accurate profile of its target customers. In this case, the company intends to use television as its advertisement medium. The main reason for using television as the advertisement medium is that it will facilitate to capture a vast target audience. Majority of the homesteads owns televisions.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hence, using t elevision to advertise the Sketchers Shape Ups will give the company an opportunity to reach a wider consumer base. Apart from reaching a wider consumer base, television conveys messages in both audio and visual form (Jedidi, Mela Gupta, 2007). Therefore, through this medium, the company will be able to pass the information even to those consumers that do not know how to read. Advertising the product in both audio and visual format will also facilitate in information retention. Once people watch and hear an advertisement, it becomes hard for them to forget it quickly. Audiovisual communication facilitates in retention of the message. Therefore, the company opts to use television since it will facilitate in retention of the information, thus, making sure that consumers do not forget about the product. Promotions used The company chooses to use sales promotion. This choice was made since it helps the company to increase its sales volume within a short period. In this case, the compan y will apply sales promotion strategy such as the push up sales. This will facilitate in attracting and retaining new customers by issuing them with free samples and gifts. Sales promotion will ensure that consumers return to the company whenever they are in need of Sketchers Shape Ups. In spite of sales promotion being expensive, the promotion strategy facilitates in creating a good rapport between a company and its consumers. In response, the company benefits from return customers. Role of public relations to marketing plan Public relations play a significant role in providing the support required for implementation of the marketing plan (Birdsall Johnston, 2010). In this case, public relations will help in promoting and establishing the product. Public relations will also help in creating a favorable reputation for the company by publicizing news about events that take place in the company. Consumers like associating with companies that give back to the society. Hence, the publi c relations will facilitate in informing the community about the company’s corporate social responsibility as a way of trying to win its trust. Events and media choices for one calendar year The marketing plan will comprise of a detailed calendar of the promotion events for a whole year. The year will be divided into three segments January-April, May-August, and September-December.Advertising We will write a custom essay sample on Marketing Plan: The Sketchers Shape Ups specifically for you for only $16.05 $11/page Learn More To create customer awareness about the product, the company will carry out an aggressive advertisement and promotion program during the first segment. It will run daily advertisements on the television to make sure that consumers know about Sketchers Shape Ups. As consumers get to know about the product, the company will relax its advertisement program. Therefore, the second segment will entail running the advertisements thr ice per week. This will aid in keeping the clients aware of the product. Besides, it will target those consumers that might not have heard about the product. The last segment of the calendar year will involve running the television advertisement once per month. By this time, majority of the consumers will have known about the product. Besides the advertisement, the company will also conduct some promotion campaigns, especially during the first segment of the calendar year to recruit more consumers. With these events running throughout the year, the company is guaranteed that it will keep its target consumers aware of the product. Marketing vision and goals For an organization to succeed in marketing, it has to have both vision and goal for its marketing. They act as the guideline and reference point. The company refers to the vision and goals to determine if it is making positive progress. Therefore, to succeed in selling Sketchers Shape Ups, the company will require having strong m arketing vision and goals. The company’s vision will be to be the leading company in the sales of Sketchers Shape Ups. On the other hand, the marketing goal will be to sell 300 units of Sketchers Shape Ups per week for the first six months. Besides, the company will have a goal of adding value to the life of its target consumers. Through its marketing, the company will strive to ensure that consumers continue benefiting from Sketchers Shape Ups at all time. Product strategy and positioning statement To be able to achieve the mission and the set goals, the company will require having a captivating position stamen and superior product strategy. In this case, the company’s positioning statement will be as follows, We have what everyone wants, and at considerable prices. The products are unique and of high quality. They are supremely stylish, trendy and certainly the latest in the market. Those that purchase the products will be viewed as being at speed with fashion. The p rices are also considerable; one will get anything they want at an affordable price.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Celebrities wear the Sketchers Shape Ups. Consequently, one of the product strategies that the company will utilize is to make sure that it attributes the product to famous celebrities. This will make the target consumers perceive the product as being of high quality, therefore, purchasing it. Again, the company will sell products at affordable prices as a strategy to attract consumers and not scare them away with high prices. Customer snapshot The customer snapshot helps the business get an overview of the customers. In the plan, we will incorporate customer snapshot. The features that will be included in the snapshot are recent invoices and payments. This will show what the company has sold. Therefore, it will be of significance when evaluating the effectiveness of the marketing plan in the future. The snapshot will include a list of the items that are highly purchased so that the company can focus on these items when running its subsequent promotional campaigns. Competitive analy sis The Sketchers Shape Ups industry is competitive. Other many companies offer the same products. Majority of these companies relies on local consumers. Therefore, they do not run promotional campaigns or advertise their products. Consequently, this company will have an advantage since it will create consumer awareness through its promotions and advertisements. Besides, majority of the competitors sell their products at high prices, and they run out of stock frequently. To surmount this competition, the company will use strategies like consumer education on how to get the best from the product by using it appropriately. The existing competitors do not teach the consumers on how to use Sketchers Shape Ups. The company will regular replenish its inventory to make sure that its does not run out of the product. Consumers get frustrated whenever they visit a business only to learn that the product they want is out of stock. This discourages them from visiting the business in the future. Hence, the company will make sure that it has a regular supply of Sketchers Shape Ups to encourage the consumers to return to its store. Brand elements and differentiators The company’s name, logo, and design facilitate to differentiate its brand from the competitors. Marketers ought to establish unique brand features that can draw the attention of the target consumers (Steenkamp et al., 2005). To stand out from the competitors, the company will use the logo to differentiate its Sketchers Shape Ups from those of the rival companies. It will promote its products by using colorful logos. This will create an impression of brand quality in the minds of the target consumers, hence; help the company to make substantial sales. Colorful logos will also make consumers remember about the brand whenever they come across a color portrayed in the logo. References Birdsall, C. Johnston, N. (2010). Achieving brand-driven business success. Design Management Review, 19(2), 67-74. Jedidi, K. , Mela, C. Gupta, S. (2007). Managing advertising and promotion for long-run profitability. Marketing Science Winter, 18(1), 1-22. Steenkamp, J., Nijs, V., Hanssens, D. Dekimpe, M. (2005). Competitive reactions to advertising and promotion attacks. Marketing Science Winter, 24(1), 35-54. This essay on Marketing Plan: The Sketchers Shape Ups was written and submitted by user Gracelyn Barrett to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.